A bold new direction for Brooklyn Center

The new Brooklyn Center logo and tagline. (Image provided by the city of Brooklyn Center)

The new Brooklyn Center logo and tagline. (Image provided by the city of Brooklyn Center)

The city of Brooklyn Center revealed a new branding and identity campaign that city officials hope will give a boost to its image and fortunes for the foreseeable future.

On July 11, city administrators and department heads converged for a special ceremony that unveiled the city’s new brand identity campaign, which includes strategic planning and initiatives, plans for improving Brooklyn Center’s image and a new city logo and tagline.

“We’ve been working with an organization called VitaLinks over the last several months as part of the city council’s general direction of expanding and improving the city’s image,” said City Manager Curt Boganey. “We determined that it was time to look at our brand, look at our logo, and how do we tell our story to the community? How do we get the story about Brooklyn Center out into the broader community? The result of that is a new logo, a new tagline and an ongoing effort of communicating with the public… and sharing with people the great assets of Brooklyn Center.”

During the past year, Brooklyn Center officials chose to focus on six essential areas in its efforts to reinvigorate the city’s image: the improvement of economic stability, targeted redevelopment, enabling and encouraging community engagement, showcasing Brooklyn Center’s public image and focusing on making Brooklyn Center a safe and stable community.

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