How the Wyoming PD’s Twitter has bolstered its police work

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Twitter graphics The Wyoming Police Department has become famous for its funny tweets, but the social media engagement has led to higher clear rates and more community rapport.

Twitter graphics
The Wyoming Police Department has become famous for its funny tweets, but the social media engagement has led to higher clear rates and more community rapport.

“I actually thought it was the best commercial of the Super Bowl, to be honest,” Wyoming Police Chief Paul Hoppe said, referencing the Wyoming Police Department’s now-famous February tweet threatening to punish drunken drivers by playing the Justin Bieber T-Mobile commercial during their ride to jail. “It reminded me of some of the dance moves I had back in the day.”

“Which were probably awful,” Wyoming Police officer Tony Zerwas retorted.

That sharp wit and banter is what fills the small police station in Wyoming on a daily basis, so it comes as no surprise that the Wyoming Police Department has garnered international attention for its Twitter page, a collaboration of wit and humor that helps drive home important messages.

“I was watching the Super Bowl with a group of folks and everyone was like, ‘That commercial sucked,’” Zerwas said, adding it was then he recognized an opportunity to remind everyone not to drink and drive. “If we would’ve simply said ‘Don’t drink and drive, get a sober ride home,’ they wouldn’t have listened.” It didn’t take long for the tweet to go viral.

Continue reading this Forest Lake Times story.

 

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